Pricing
One Margo. Three plans.
Every plan includes Margo's core experience. Higher plans give Margo more reasoning power and larger usage allowances as your needs become more complex.
- The prices shown are what each plan will cost.
- Amounts are in US dollars. Where local law requires consumer prices to include tax, the checkout shows the tax-inclusive total for your country before you pay.
- The subscription renews automatically at the same interval until you cancel it.
- Cancelling takes a few clicks in your account, online, with no phone call and no survey. You keep access until the end of the period you already paid for.
- The AI Margo uses is included in every plan, within that plan’s weekly allowance. There is nothing else to buy.
- Refunds and, where it applies to you, your right of withdrawal.
What every plan includes
- The Margo macOS app, and its updates while your subscription is active.
- The AI Margo thinks with, reached through Margo’s own AI service. Your plan decides how much reasoning power Margo brings.
- Every screen, on every plan. A higher plan changes how deeply Margo reasons and how much room you have each week — never which features you get.
- Support by email.
What it does not include
- Unlimited AI. Every plan has a weekly allowance that starts again every seven days. When it runs out, Margo says so and tells you when it resets.
- The iPhone app from the App Store. The iPhone companion is in private testing and is installed for invited testers by the Margo team. See Margo for Mac and iPhone.
Supported countries
- US
Questions people ask before paying.
I already pay for an AI chat assistant. What does Margo add?
A chat window starts empty every time. You explain your situation, get an answer, and tomorrow you explain it again. Margo keeps the situation: your goals in the words you wrote them, the commitments you made, what your calendar actually looks like, what you did last week, and where its own advice turned out to be wrong.
It also works to a timetable rather than only when you open it: it reads and suggests without being asked, so it does the noticing and leaves you the decisions.
Margo is not a different AI model. The thinking comes through Margo’s own AI service — included in every plan, and free during the beta — and Margo adds the memory, the evidence and the structure around it.
What do I need to run it?
macOS 15.0 or later on Apple silicon, and a Margo Account — continue with Google when Margo asks. No AI plan of any kind.
- Margo’s AI service. Margo sends the parts of your records a question actually needs to Margo’s own AI service, which puts them to the AI it uses and returns the answer. Which model that is depends on your plan. Included for invited beta testers and paid for by Margo, up to a set amount of use for each tester. You do not need an AI subscription of your own, and there is nothing to install. The service records the use itself — which model, how much text, what it cost, which version of the app — never the text you sent.
Margo pays for the AI, up to a set amount of use for each person. Any change to that is written here before anyone is asked to pay.
Which devices does it run on?
- macOS. Supported. Margo is a native macOS app, and it starts there. It is built and run on Apple silicon; no Intel build has been produced.
- iPhone. Supported. A companion app in private testing. The Margo team installs it for invited testers; it is not on the App Store. It syncs with your Mac through your Margo Account.
- Windows. Supported. The same Margo as on the Mac, through your Margo Account. Calendar and tasks come from Google; Screen Time stays on the Mac.
- Linux. Not supported. Not supported.
What does Margo connect to?
- Google Calendar. Reads your schedule so that plans fit the week you actually have. Margo can read your calendar but cannot change it. Needs: Your Google account, connected from inside Margo, giving it permission to read your calendar but not to change it.
- Calendars on your Mac. Reads the calendars already set up in the Mac’s Calendar app, instead of Google Calendar. Needs: Calendar access, which macOS asks you for once.
- Google Tasks. Reads what you have given yourself to do and when it is due. Margo can read your tasks but cannot change them. Needs: The same Google connection as your calendar.
- Reminders on your Mac. Reads the reminder lists already on this Mac. Margo can read them but cannot change them. Needs: Reminders access, which macOS asks you for once.
- Gmail. Reads the headers of your recent mail — sender, subject, date — and the preview line, never the full message, to spot replies you owe and deadlines. It can write an email for you, and it is sent only when you press Send. Needs: Your Google account, connected from inside Margo, plus the Gmail permission you give on Google’s own permission screen.
Only what you connect: Google Calendar and Google Tasks, which it reads but cannot change; Gmail if you choose, where it reads the headers — sender, subject, date — and the preview line, never the full message, and sends an email only when you press Send; and on the iPhone, the places you have named and your Screen Time report. Google Drive is not part of this beta. Margo says what it does not have rather than guessing.
What leaves my Mac?
Your records — goals, journal, observations, commitments — live in a database and a folder inside your home folder on the Mac. So that your iPhone can show them and add to them, the records it needs are synced through your Margo Account and held by Margo’s account service.
Something else leaves as well: what Margo needs in order to think. The relevant parts of those records go to Margo’s AI service, which passes them on to the AI company it uses — named in the privacy notice. The service keeps a record of the use, not the text. If you connect Google Calendar, Margo reads it from Google and cannot change it.
“Local-first” does not mean “nothing ever leaves your device”, and we are not going to print the second one. The full account is here.
What can I delete, and how?
On your Mac your records are files: removing the app and its folder leaves nothing of yours behind on the machine. Your Margo Account — the account, your devices and what is synced for your iPhone — is deleted when you delete it from your account page. Anything this website holds — a support message, a subscription record — you can ask us to delete on the data requests page.
How do I cancel?
In your account, online, in a few clicks. No phone call, no retention offer to click through, no survey to fill in first. You keep access until the end of the period you have already paid for, and we tell you the date. Cancelling a subscription and deleting your account are separate actions, and deleting an account will not leave a subscription quietly renewing behind it.
Is there a trial, a discount, or a cheaper tier?
No. Margo Basic is US$8.99 a month; Pro and Max cost more and give Margo more reasoning power and room. There is no trial, no lifetime deal and no free tier, and we would rather say so than invent one.
How finished is this?
Honestly: it is early. Margo is free to use today and the version number is 1.0. Everything this site describes works in that build; it has not been through a public release.
Known limitations as they stand today:
- Version 1.0 has not been through a public release.
- Apple silicon only; no Intel build has been produced.
- A subscriber’s Mac is switched on automatically after purchase; an early tester’s Mac is approved by the Margo team before Margo’s AI will run on it.
- Every connection is optional: your calendar and task list, which Margo reads but never changes, Gmail if you choose, and on the iPhone the places you have named and Screen Time. No Google Drive.
- The iPhone companion is installed for testers by the Margo team; it is not on the App Store.
Does Margo train on my data, or improve itself?
Margo does not train a model. It remembers what you told it and what it noticed, and it adapts when you correct it: a correction is saved as a new entry, and the rules that read your goals follow it. That is the whole of the “learning”. It does not rewrite its own code. The text it sends in order to think goes through Margo’s AI service to the AI company it uses, under Margo’s agreement with them.